The Next Generation Of Marketing
Huwar Marketing & Media Services is a Pittsburgh based marketing firm that is reinventing marketing and media strategy. Gone are the days when advertisers could buy just traditional media. Now successful campaigns include a mix of traditional, digital and social strategies.
At Huwar Marketing & Media Services, we blend creativity, sound marketing principals and deep media experience to create campaigns that generate results and measurable ROI. Our process starts by identifying who your customers are and what media they consume. Then we customize an integrated solution to reach them across all their devices - TV, phone, tablet and computer.
Our campaigns engage customers and cause them to act. Whether you are looking for phone calls, traffic to your website, requests for information or visits to your retail location, we can develop a plan to reach your goals.
If you are ready for the next generation of marketing and media strategy, contact Meg Huwar at 412-848-8822.
Media Planning & Buying
Plan, Negotiate and Buy Traditional & Digital Media
Process All Media Payments
-YouTube Mobile Marketing
Social Media Campaigns
Social Media Strategy
Social Media Management
Reporting Across All Platforms
Click On Each Category To View Portfolio
Learn About The Latest Marketing Trends
Lots of talk in the industry about whether TV still needs premier week in the fall or if the current TV model even works in the new era of Netflicks, Hulu and Amazon. This article examines this further. https://www.mediapost.com/publications/article/302607/broadcasters-debate-value-of-fall-premieres.html
This is cool stuff! Coca Cola and other major brands are using new photo recognition software to target ads based on photos being shared on social media. This is a big change from the keywords that have been the standard to date. Read the full article here http://www.mobilemarketer.com/news/coca-cola-targets-users-based-on-photos-they-share-on-social-media/442927/
Read about this cool new feature from Google. goo.gl/estfBn
Could make for an interesting upfront season!! goo.gl/UR1SQG
As a media buyer it’s my job to follow media trends so it was with interest that I watched what was happening this past fall with NFL Football. It appeared that ratings were declining and lots of speculation as to why… player scandals, millennials streaming games on Twitter and political ads. However, this article claims[…]
Recently, Tom Goodwin (Head of Innovation at Zenith) published an article discussing the blending of video and television. With Facebook Live, Periscope, and streamed content on YouTube, an individual’s viewing of video and television is no longer confined to a television set. For Media buyers, that means a change in the way you represent your[…]
Google announced it has added a 6 second un-skippable video to YouTube. Very interesting! http://goo.gl/vKweCF
The answer to this question might surprise you. According to this recent study, Millennials watch far less TV than other age groups, however they are still waiting a fair amount of TV. Take a look at this… http://goo.gl/MjCjV9
Came across a great article that explains in simple terms three great digital marketing options. If you are new to digital marketing check this out! https://www.entrepreneur.com/article/244802
Nice article from Bob Stein at The Institute for Entrepreneurial Excellence at Pitt. He makes great suggestions about how to get search engines to notice your website. http://www.bizjournals.com/…/5-ways-to-make-website-friendl…