As the days get shorter and summer begins to fade, it’s a great time to start planning for next year. Sure, there is still plenty of time to make changes to your marketing plans for this year, but it’s time to give some thought to 2013. Begin by asking yourself these questions:
1. How are sales this year compared to last year at this time?
2. What marketing has worked well this year?
3. What didn’t work well?
4. What would I like to add to my marketing mix for next year?
5. Is our company handling the day-to-day marketing effort as we should or do we need to make changes for next year?
6. Are we consistently marketing or do we need to be more diligent about that?
7. What are our sales and growth goals for next year? Do those goals require changes to our marketing plans?
Most companies start planning and budgeting their marketing in October, but it is good to begin thinking about next year and reviewing this year before you start the official process. Think about the changes you would like to make in your marketing for next year. Also think about your growth goals. If you plan to have aggressive growth in 2013 then you will likely need to get more aggressive with your marketing. Remember, you can’t continue to do the same thing and expect different results. If you want to grow your customer base you may need to take some different approaches in the coming year. Look into some of those options now so you are prepared when it comes time to do your budgeting and planing for next year.